Newsletter from UIBC

UIBC NEWSLETTER - SEPTEMBER 2014
Letter from the UIBC President
Dear Friends And Colleagues,
What you have in front of you is the very first UIBC NEWSLETTER. We have redesigned the model, adapted the logo and filled the information which we will send you …[+]
UIBC NEWS
UIBC Congress 2014 in Poznan (Poland)
The UIBC Congress 2014 will be celebrated in the framework of POLAGRA-TECH between September 30th and October 3rd, in Poznan (Poland) …[+]
UIBC International Competition for Young Bakers 2014
The UIBC International Competition for Young Bakers 2014 will take place from 11 to 14 October 2014 in Brussels, Belgium …[+]
UN High Level Meeting about sugar contents
On 10th and 11th July 2014, a UN High-Level Meeting was held in New York (USA) in order to review and assess the progress …[+]
First UIBC Junior World Championship for Confectioners (Taipei)
The first UIBC Junior World Championship for Confectioners was celebrated from 13th to 16th March 2014 at TIBS Taipei International Bakery Show …[+]
CAB Meeting in ISTANBUL
The Commission Assembly of Bakers (CAB) held its first official meeting on 13th January 2014 in the wonderful Turkish city of Istanbul. Delegates from France, Germany, Hungary, Israel and Spain …[+]
UIBC Commission Meetings in Paris
For this year’s edition of SALON EUROPAIN, the French Bakery Confederation CNBP together with the organizers of the Europain Trade Show invited the UIBC again to hold some Commission Meetings in the …[+]
CEBP UPDATE CIPAN UPDATE
Report about the CEBP Forum held in January 2014
On January 28th, 2014, the very first CEBP Forum took place in Brussels (Belgium). The first part of the Forum was about food law issues in the EU; during the second part, two member associations of CEBP presented their marketing concepts …[+]
Brazil: Monthly Newsletter of WorldSkills 2015
The official monthly newsletter of WorldSkills 2015 in Brazil is now available, featuring an official video of the 43rd WorldSkills Competition, the website of WorldSkills Sao Paulo 2015 and much, much more …[+]
INFORMATION FROM UIBC MEMBERS
LUXEMBOURG
The 29th edition of the World Cycling Championship for bakers, pastry chefs and confectioners took place on Saturday, August 30, 2014, in Luxembourg …[+]
AUSTRIA
On 17th June 2014, the 18 best bakery apprentices in Austria competed for gold, silver and bronze in 9 different disciplines …[+]
USA
New RBA President: The Retail Bakers of America is now in the hands of bakery owner Marlene Goetzeler …[+]
MARK YOUR CALENDAR
30th September - 3rd October 2014
UIBC CONGRESS 2014 IN POZNAN (POLAND)
The General Program, all Meeting Agendas as well as the Hotel Booking Form and other relevant information can be found in this article at the UIBC homepage. Please remember to sign up for the UIBC CONGRESS 2014 in Poznan - Poland…[+]
11th - 14th October 2014
UIBC International Competition for Young Bakers 2014
11th - 16th August 2015
WORLDSKILLS IN SAO PAULO
11th - 14th September 2015 (exact dates to be confirmed)
UIBC CONGRESS 2015 IN MUNICH - IBA
All the contents of this Newsletter and much more information is available at:
www.worldbakersconfectioners.org admin@worldbakersconfectioners.org

National Bread Week Oct 13th – 18th

The National Bread Week campaign is underway

The Bread Week entitled "Love Your Loaf" is gathering momentum and is designed to promote and highlight the benefits of Bread.

For too long Bread has been receiving bad publicity, and the FCBA feel that its about time it received a boost.

The week will have many activities and will be launched shortly.

We would encourage all members to get involved and to do so please click on to www.nationalbreadweek.ie  to open the National Bread Week website and learn how to participate in National Bread week

Please encourage everyone to become involved

www.nationalbreadweek.ie

 

 

 

 

 

 

National Bread Week Announced

The FCBA are delighted to announce the introduction of a national bread week.

Below are the details of same....

 

July 2014

Media Release:

Sign up now for National Bread Week:

 13th-18th October 2014

 

The first ever week devoted to Irish bread takes place from 13th to 18th October 2014. National Bread Week, organised by Flour Confectioners and Bakers Association (FCBA), will be a consumer facing campaign that will encourage everyone to celebrate all that is great about Irish bread, using the call to action ‘Love Your Loaf’.

 

This campaign will see bakers, retailers and wholesalers across Ireland coming together to remind consumers of all the benefits of bread - its taste, value and versatility, as well as the part it plays in a healthy balanced diet. National Bread Week will give the Irish bread industry an opportunity to run on-pack promotions, special offers and in store events to celebrate bread and boost sales too. FCBA is therefore calling on all bakers – from craft bakers to industrial bakers - to sign up to take part. Businesses can register now with a fee from 250€ to 2,500€, depending on the size of their business.[1]

 

An integrated PR campaign is already being rolled out and will include a website and social media activity. Retailers will also be encouraged to support the campaign and a week long program of events and celebrations is being organised. A strong and vibrant campaign identity has been created and will be used across all media channels to encourage campaign recognition and engagement. Both bakers and retailers will be able to use the campaign logo and branding on-pack and also on their own POS material, to deliver standout in store and on shelf. Registered bakeries will also have the opportunity to use the free National Bread Week POS material available to decorate their shops during the week.

 

The brand new website (www.nationalbreadweek.ie) will launch in August and will remind the public about the different types of Irish bread available and their heritage. There will also be an opportunity for visitors to discover bread recipes, learn about the life of bakers and millers in the industry, and share their own favourite bread images. Participating businesses’ details will also be included on the site so that the public can search for their local National Bread Week business.

 

 

Gerald Cunningham, Sales Manager, Ireland at Ireks and chair of National Bread Week 2014 said: “We are so excited about this campaign and delighted with the response so far from the Irish bakery sector. Ireland has such a strong bread heritage which needs to be celebrated by the industry and we want the public as a whole to love their loaves. We call on all bakers, millers, wholesalers and retailers to get involved so register now to take part in National Bread Week! We are also looking for sponsors to support National Bread Week in order to make it as successful as possible.”

 

A number of sponsorship opportunities exist for organisations wishing to support National Bread Week. Bronze, Silver and Gold sponsorship opportunities are still available with packages ranging from 250€ to 1000€. For companies taking the Gold package, branding will appear on campaign posters, in a How to Get Involved guide being produced for participating businesses, and on both the home page of the National Bread Week website and a dedicated sponsors section.

 

Any businesses interested in registering for or sponsoring National Bread Week should contact Gerald Cunningham on (+353) 872 781 188 or gerrocun@gmail.com for further information.

 

Visit www.nationalbreadweek.ie from August for more information, follow us @loveyourloaf on Twitter and like us at www.facebook/nationalbreadweek

 

                                                         - Ends –

 

For further information about National Bread Week (13th – 18th October 2014)

 

For more information, images or interviews please contact:

David Gough / Lisa Church

Ceres

T: 0118 947 5956

E: loveyourloaf@ceres-pr.co.uk  

 

 

 

 

Editor’s notes:

About National Bread Week:

National Bread Week is a brand new week to celebrate Irish bread aims to encourage consumer to love bread and its heritage and versatility:

  • National Bread Week is organised by FCBA (Flour Confectionery and Bakers Association)

 



[1] Membership of FCBA is also required to take part in National Bread Week but can be applied for on registration.