Below are the copies of the presentations from the speakers at the recent FCBA AGM at Carton House
The National Bread Week campaign is underway
The Bread Week entitled "Love Your Loaf" is gathering momentum and is designed to promote and highlight the benefits of Bread.
For too long Bread has been receiving bad publicity, and the FCBA feel that its about time it received a boost.
The week will have many activities and will be launched shortly.
We would encourage all members to get involved and to do so please click on to www.nationalbreadweek.ie to open the National Bread Week website and learn how to participate in National Bread week
Please encourage everyone to become involved
The FCBA are delighted to announce the introduction of a national bread week.
Below are the details of same....
Sign up now for National Bread Week:
13th-18th October 2014
The first ever week devoted to Irish bread takes place from 13th to 18th October 2014. National Bread Week, organised by Flour Confectioners and Bakers Association (FCBA), will be a consumer facing campaign that will encourage everyone to celebrate all that is great about Irish bread, using the call to action ‘Love Your Loaf’.
This campaign will see bakers, retailers and wholesalers across Ireland coming together to remind consumers of all the benefits of bread - its taste, value and versatility, as well as the part it plays in a healthy balanced diet. National Bread Week will give the Irish bread industry an opportunity to run on-pack promotions, special offers and in store events to celebrate bread and boost sales too. FCBA is therefore calling on all bakers – from craft bakers to industrial bakers - to sign up to take part. Businesses can register now with a fee from 250€ to 2,500€, depending on the size of their business.
An integrated PR campaign is already being rolled out and will include a website and social media activity. Retailers will also be encouraged to support the campaign and a week long program of events and celebrations is being organised. A strong and vibrant campaign identity has been created and will be used across all media channels to encourage campaign recognition and engagement. Both bakers and retailers will be able to use the campaign logo and branding on-pack and also on their own POS material, to deliver standout in store and on shelf. Registered bakeries will also have the opportunity to use the free National Bread Week POS material available to decorate their shops during the week.
The brand new website (www.nationalbreadweek.ie) will launch in August and will remind the public about the different types of Irish bread available and their heritage. There will also be an opportunity for visitors to discover bread recipes, learn about the life of bakers and millers in the industry, and share their own favourite bread images. Participating businesses’ details will also be included on the site so that the public can search for their local National Bread Week business.
Gerald Cunningham, Sales Manager, Ireland at Ireks and chair of National Bread Week 2014 said: “We are so excited about this campaign and delighted with the response so far from the Irish bakery sector. Ireland has such a strong bread heritage which needs to be celebrated by the industry and we want the public as a whole to love their loaves. We call on all bakers, millers, wholesalers and retailers to get involved so register now to take part in National Bread Week! We are also looking for sponsors to support National Bread Week in order to make it as successful as possible.”
A number of sponsorship opportunities exist for organisations wishing to support National Bread Week. Bronze, Silver and Gold sponsorship opportunities are still available with packages ranging from 250€ to 1000€. For companies taking the Gold package, branding will appear on campaign posters, in a How to Get Involved guide being produced for participating businesses, and on both the home page of the National Bread Week website and a dedicated sponsors section.
Any businesses interested in registering for or sponsoring National Bread Week should contact Gerald Cunningham on (+353) 872 781 188 or email@example.com for further information.
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For further information about National Bread Week (13th – 18th October 2014)
For more information, images or interviews please contact:
David Gough / Lisa Church
T: 0118 947 5956
About National Bread Week:
National Bread Week is a brand new week to celebrate Irish bread aims to encourage consumer to love bread and its heritage and versatility:
 Membership of FCBA is also required to take part in National Bread Week but can be applied for on registration.
Recently New Britain oils in Liverpool through their agent in Ireland David Hickey, invited current and past president and committee members to their factory in the UK
Through their fine facility in Liverpool they manufacture high quality oils and fats for the Bakery industry in the UK and Ireland
New Britain Oils (NBO) is a wholly own subsidiary of New Britain Palm Oil Limited (NBPOL) a Palm Oil plantation company with operations in Papua New Guinea and Solomon Islands. NBPOL is a publicly listed company (LSE) being the largest plantation stock outside of Asia. New Britain Oils started operations in 2010, being the first new refinery to be built in the UK for over 30 years and the first in Europe to be dedicated to only processing Palm Oil from RSPO certified sustainable sources. NBO offer a full range of Palm Oil, Palm Fractions and Palm Kernel Oil in bulk format, including tailor made blends. A recent £9M investment in a state of the art packing plant allows NBO to also offer a comprehensive range of bakery fats and other products in packed format. The facility operates a quality management system certified grade “A” to BRC Global Standard for Food Safety.
For further information please contact David Hickey on 0035386 2555317
some photos of the visit